Pie-Politica de cookies

Cookies policy

When you browse our webpage, your browser may download our own or third party cookies. This privacy policy explains what cookies are, what kind of cookies we use and how to set your browser to refuse cookies.

What are cookies?

Cookies are files sent to a browser from the web server of the pages you visit. These files, once installed on your browser, do not identify you personally, but they may collect certain useful and even necessary information for our website, for example, to help maintain the security of the private areas of the website, so that the browser you use remembers your preferences, so we can customise the website content to make it more relevant to you, to count the number of visitors we receive on each page and to make anonymous statistical analyses to improve our service.

Why should you allow your browser to use our cookies?

If you decide to allow our use of cookies, you will obtain a better experience from our web site and offers more suited to you. Also, there are some basic actions that require cookies, such as contracting insurance, or customer management actions. Except for session cookies (which are temporary), you can check the life span of the cookies we use from your browser or operating system.

We explain the types of cookies we use and their purpose below:

Own cookies: are those that are sent to the terminal user's computer from a computer or domain managed by the editor itself, and from which the service requested by the user is provided.
Third party cookies: are those that are sent to the user's computer from a computer or domain that is not managed by the editor, but by another entity that processes data obtained through cookies.


Thanks to these cookies, we can recognise you when you access the ldasistencia.com personal area and establish security measures to protect you against unauthorised access attempts, we can also remember your entries into forms (for example, during the registration or purchase process) that will make it easier for you to fill in any other forms on our website. Without these cookies, when you click on any link (e.g. "next"), the new page will not recognise your previous activity on previous pages and your registration/purchase process may not be saved/completed. Normally, these are temporary files that are deleted when you close the browser, so when you return to ldasistencia.com, you will have to log on again if you wish to access your personal area. We remind you that if you reject the use of these cookies some parts of the website will not function properly.


These cookies help us understand how each user interacts with our website (e.g. which pages generate the most interest, how many people have visited the site, the average time of a visit to the site, etc.). This information is anonymous and only provides statistical data in order to know what most interests our users and how we can improve the supply of products and services, the operation of the site or the user experience. Although they are not required to browse lineadirecta.com, we would like you to help us to improve by accepting these cookies, which shall at no time store any personal information about you.

One of the analysis services we use is Google Ananlytics. Google asks us to inform you that these websites use Google Analytics, an analytics service provided by Google, Inc. ("Google"), a company from Delaware, located at 1600 Amphitheatre Parkway, Mountain View (California), CA 94043, USA. Google Analytics uses "cookies" to help analyse the use made by website users. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google directly on servers in the United States. Google will use this information for Línea Directa Asistencia for the following purposes:

(i) to monitor your use of the website.
(ii) to gather reports on the activity thereof.
(iii) to provide other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. You can oppose the processing of data or information by rejecting the use of cookies by selecting the appropriate settings on your browser, however, know that if you do, the full functionality of this website may not be available. By using this website, you consent to the processing of data by Google in the manner and for the purposes described above.

Social networking

Thanks to these cookies, the ldasistencia.com site can communicate with social networks so that the user can use the "like" button or tweet deals they wish to share with friends. If you reject the use of these cookies, you will need to log back into the social network where you wish to share your activity.


Thanks to these cookies, we can more effectively manage the spaces where our advertising appears, either on our own website or on third party sites (for example, they allow us to know how many people have clicked on the advertisements published elsewhere on the web). Although not necessary for navigating the site, they allow us to show you advertisements tailored to your preferences after analysing the behaviour of each user in the website (for example, if you come to our website looking for car insurance, we can show you car insurance deals similar to the ones you searched for).

If you want more information on how we use cookies, please email us at departamentolegal@lineadirecta.es.

Outlined below are the cookies used and their corresponding purpose:

Third-Party Cookies

External Services

Company Information Purpose Link
Tealium Tag manager that allows a more agile and rapid management of measuring our website. Unify all traces of different tools into one and perform unified management of all advertising tools. https://tealium.com/privacy/


Google Analytics Number of visits, pages or sections visited, navigation time, websites visited before entering this page and details of browsers used. Statistical reports on website traffic, total audience and the audience in a given ad campaign. https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage?hl=es

Own cookies

Type Subtype Purpose
Session   They are necessary for the proper operation of the site. Store session data, quote request and purchase process data, and when you log in with your username and password.

Configure, disable and block cookies

Línea Directa Asistencia is not responsible for the content and accuracy of third party privacy policies contained in this cookie policy.

You can configure your browser to allow, block or delete cookies installed on your computer by doing the following:

Google Chrome: https://support.google.com/chrome/answer/95647?hl=es-ES
Mozilla Firefox (for PC): https://support.mozilla.org/es/kb/cookies-informacion-que-los-sitios-web-guardan-en-
Mozilla Firefox (for Mac): https://support.mozilla.org/es/kb/cookies-informacion-que-los-sitios-web-guardan-en-
IE 6+: https://windows.microsoft.com/es-es/internet-explorer/delete-manage-cookies#ie=ie-11
Apple Safari: https://support.apple.com/es-es/HT1677
IOS: https://support.apple.com/es-es/HT1677
ANDROID: https://support.google.com/chrome/answer/2392971?hl=es